"Just because it hasn't happened yet doesn't mean it isn't going to" is the lesson that many companies need to learn when it comes to the disruption of unified communications. In disaster recovery the saying goes "not if, but when," but not all firms apply this to other aspects of their operations. Doing so can bring significant benefits, and enterprises need ensure that one of their most important processes, communications, is adequately prepared for any crisis.
According to Unified Communication Strategies, disruption is always imminent with enterprise communications solutions, just not necessarily from a disaster. As technology evolves, firms will see a disruption in service as they or other businesses adopt new systems such as WebRTC or video conferencing. This disruption may be not physical, but rather a sudden disconnect in compatibility. If a partner adopts video as its primary form of communications, a company may find that it has to as well, or it will see significantly reduced efficiency in all of its dealings with that associate. Such is the nature of progress.
In order to avoid a disparity in collaboration solutions, companies need to consider the evolution of unified communications technology over time. Are they using the best tools for their needs, as well as to promote productivity internally and externally? If so, then an update may not be necessary – but that doesn't leave room for complacency. The next evolution in communications tech may be essential, so firms have to stay on top of such developments.
By investing in high-quality service provisioning software and aligning workflow with collaboration needs, businesses can optimize the scalability of their unified communications solutions and create a forward-looking environment for growth. This will support improvements when needed while keeping operations ready to adapt at a moment's notice. The essential need for this quality cannot be overstated.
Ultimately, enterprise unified communications decisions will come down to budget and demand. If it doesn't provide clear ROI a business won't invest in it. The trick to remaining optimized is to include future returns in these considerations. If a firm expects its industry to adopt a new communications technology on a large scale, it should plan to be an early adopter and get a head start on the competition. The right foundation for these efforts will lend itself to supporting success at every turn.