Don’t forget about voice

With the Unified Communications trend evolving at a breakneck speed and so many advances to keep up with, it can be easy for businesses to neglect the basics. From unified messaging solutions to video conferences, new opportunities to collaborate are around every bend, but sometimes companies need to take a step back and look at their original communications solutions – voice.

Voice’s role in Unified Communications (UC)

When it comes to collaboration solutions, few businesses don’t invest in voice, but many neglect it after any initial deployment because they see so much potential in email, instant messaging and other channels. This, however, can be a mistake, as employees will still turn to voice as a first choice when communicating complex ideas or creating a dialog around a task. While email is optimized for communications that require instant recording or scheduling future sessions or meetings and instant messaging is ideal for short conversations or ones that are brief in context, voice is still the optimal channel for many different aspects of an employee’s day.

Benefits of voice communications

What voice provides, above all, is a direct connection with a colleague. Email and instant messaging may fall on “deaf ears” if a coworker isn’t at his or her desk and doesn’t have them rerouted to a mobile device, or even if he or she is simply busy and distracted during the conversation. A phone call demands attention by its very nature, and ensures a more constructive dialog between parties.

The future of voice in business communications

Of course, this means that firms have to invest in optimal voice solutions as part of their unified communications strategy. Much like other channels, there are many options, features and add​-ons that can be included with voice service, from mobility support to unified messaging software, and businesses will need to select the solutions that match their users’ needs.

As with any communications technology, voice solutions are still evolving despite being an old “tried and true” of enterprise communications solutions. For businesses looking to stay on the cutting edge, VoIP and WebRTC solutions are leading the way toward reduced cost and increased clarity in voice communications. By investing in high-quality unified communications solutions that provide key support for evolving technology needs, companies will be able to stay on​ top of new trends, optimize their collaborative efforts and provide workers with the tools and channels necessary to remain productive.