Growing unified communications market reflects need for innovation

Challenges of a growing business

Communication between employees becomes more difficult as a company grows larger and expands its infrastructure. This is especially true for firms that work with remote employees, operate from multiple branches or do routine business with overseas partners. It’s no surprise that companies have responded to this growing need by investing in more advanced unified communications technology. These upgrades allow employees to trade information more rapidly without sacrificing clarity.

Demand by the numbers
Data collected by Grand View Research predicts that the unified communications industry will be a $75.8 billion business by 2020, according to Benzinga. Over 60 percent of polled companies have already integrated unified communications services and growth is expected as firms begin to utilize the cloud to facilitate more meetings and video phone conversations. The report also predicts that the market will grow in European markets, reflecting the use of unified communications technology as a way to connect international companies.

Businesses can expect the use of unified communications to become more widespread as the technology becomes more popular, says Chron. Even market researchers like Analyst Division co-founder Steven Taylor agree that the technology “has moved from a ‘nice to have’ to being a business imperative for survival by empowering a more flexible, mobile and productive workforce.” Every company is strategizing ways to improve the efficiency of employees and eliminate redundancies from the work process. Unified communications technology provides a convenient platform for employees to gain new skills and make their workflow more efficient.

Keys to better communication
The appeal of unified communications technology comes from the great versatility the technology provides for users. Many devices are able to display pertinent client data in real time during teleconferences. Other applications simplify complex management systems into an intuitive online interface. Innovative technology is also available that makes make monotonous office work more streamlined and efficient. However, these mechanical solutions are just one aspect of improving conversation between employees.

Unified communications technology works at its best when implemented with corporate expectations that encourage clear, precise exchanges of information between employees. Video conferences between overseas employees, for example, cannot take place unless participants are held accountable to timeliness and professionalism. Companies can boost the effectiveness of unified communications technology by implementing the devices with comprehensive training and relevant policies.