Texting at the office: Using UC to encourage productive messaging

Despite the rise of BYOD and smartphones, unified communications platforms still offer unique advantages to companies. For instance, Wireless Week reports that Shell just invested in a comprehensive UC platform for employees in 50 nations. The collaboration-related benefits of unified communications technology remain appealing and relevant because modern UC systems are versatile enough to evolve with a company’s changing communications needs. One of the most recent trends encouraging the adoption of UC is the need for a corporate messaging solution.

The need for separated networks
Unified communications resource No Jitter notes that the benefits of BYOD come with their own inconveniences. Recent survey results posted by the website reveal that while over 60 percent of professionals are utilizing text messages for business, another 62 percent desire greater distance between their personal inbox and business messages. This overlap of data reflects one of the most glaring downsides to BYOD. The erosion of the walls between the professional and personal can be the cause of great anxiety for many employees. Even workers who initially pushed for BYOD may in turn be overwhelmed by the collision of social and professional networks.

Unified communications is the key
There are several UC solutions, and subsequently many ways to solve a company’s messaging problems. Firms with high-end phone systems, for example, can benefit from a UC platform that transmits messages between phone screens. This functionality gives employees more resources for communicating while focusing productive collaboration at their desks. Another strategy for improving messaging through UC platforms is by using the company cloud to host a messaging application. This setup would allow employees to share conversations across multiple devices.

Millennials need messaging
The U.S. Bureau of Labor reports that half of the workforce will be Millennials by 2020, according to IT Business Edge. By 2025, 75 percent of workers will be members of the next generation. Millennials favor seamless, instant technology that gels with their personalized workflow and assists them in social collaboration. It is no surprise then that Millennials are fond of texting and instant messaging. Companies can anticipate the needs of Millennial workers, and potentially improve retention among younger workers, by deploying a UC platform with an integrated messenger. An integrated messenger would also help to prevent employee burn-out by keeping work and personal communications separate.